Las Vegas has unveiled a change to its skyline with the launch of the exterior DOOH functionality of recently constructed venue The Sphere on the evening of July 4, a spherical venue whose exterior surface (dubbed "The Exosphere") boasts 580,000 square feet of programmable LED display space, according to a press release and as reported by The Guardian.
"The Exosphere is more than a screen or a billboard – it is living architecture, and unlike anything that exists anywhere in the world," Guy Barnett, SVP for brand strategy and creative development at Sphere Entertainment Co., said in the release. "Last night's show provided a glimpse of the Exosphere's captivating power, and the possibilities for artists, partners, and brands to create compelling and impactful stories to connect with audiences in new ways." Hight Brightness
The Exosphere features almost 1.2 million LED pucks with eight-inch spacing, with 48 diodes per puck and with color range of 256 million colors per diode. The interior events venue is planned to launch in September with a U2 concert, followed by Darren Aronofsky's "Postcard from Earth," a venue-specific experience scheduled for October. The Exosphere DOOH and content space is planned to have global exposure due to its location during the Las Vegas Grand Prix in November.
Content is overseen by Sphere Studios, a full-time team devoted exclusively to creating and managing experiences for the venue; the Creative Services unit of Sphere Studios designed the Fourth of Jully content. Sphere Studios partnered with SACO Technologies, a Montreal-based LED and media solutions firm, for The Exosphere's manufacture and design. Sphere Studios partnered with 7thSense, a software and tech firm, for content delivery to the Exosphere including media server, pixel processing and show control solutions.
"Sphere's Exosphere is a 360-degree canvas for brand storytelling that will be seen around the world, offering our partners an unparalleled opportunity to become part of the greatest show on Earth," David Hopkinson, president and COO at MSG Sports, said in the release. "There's nothing comparable to the impact from displaying innovative brand and immersive content on the world's largest video screen. The extraordinary experiences we can create are only limited by imagination, and we're thrilled to finally share with the world the spectacular potential of the Exosphere."
According to the report in the Guardian, the structure cost a reported $2 billion to build, and it is a result of a partnership between Sphere Entertainment and Madison Square Garden Entertainment (also known as MSG Entertainment).
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